Remember when you were young, no, no…not that far. Think School. Think those wooden desks with an obscene word or “graphic” sandpapered out. Hold that thought as you reach for your pen with the full intent of making your tiny mark on this soon-to-be more significant desk…Just as pen hits wood. Teacher announces that tomorrow we’re having a test!
And if you were like me, choiceless… you accepted your fate. And you go study, cause that’s what you do. You know full well you are not spending another year sitting behind Frikkie the Fart Machine who’s recently taken up smoking meaning, fear now has a smell to it.
We learn and study for one simple reason really – To go further, be more, achieve more. Now, as life would have it, we go through tests and challenges the same way – More than once I might add. Let’s say you weren’t the test type. You were the sports type, sport means practice; correct? I mean, I wouldn’t go write my test without some sort of preparation. And you, “said sport junkie” wouldn’t go run a 10km race without doing some training?
Yet everyday I see new business just go with the 4-hour pencil “that-could-be a-nice-logo drawing” of a millipede “Grietjie” got an award for at the Eisteddfod 7 years ago. For many of us a Small Business is a dream. That once in a lifetime to start afresh and create something new! Away from the mundane, away from the everyday! Yet…some just run in without planning, without any consideration. We all face the winds of change every day. Preparation and consistency is what keeps us going, regardless of how scary tomorrow looks. So when that “On your marks, Get Set, GO” whistle rings, you give it your all!
The same counts for your new business venture! Cause we definitely don’t want it to fail! Here’s why that logo and first Impression is so very important:
So in closing, if you don’t have a logo (and one that does not look like everyone else’s), then you are missing an opportunity to make your business stick in the minds of your audience. If however you had no choice and had to run with the Eisteddfod logo…rest assured we have the insights and experience to help! We are after all: Designer Needed!