The one inevitable fact that comes with having a startup is that sometimes… things go a little quiet. So what then? Do we just wait out the storm, do we search for new horizons? The long short is we keep the ship afloat. Here are some ideas around what you can do during these times of silence to ensure you stay in control when the panic strikes.
Run a promotion
We all love a discount, right? What about those experiences we can never do when they are in season? (I’m talking to you 5-star dining experience) It also means if someone was considering buying your product or service, they now have a little more incentive to see it through.
Become a Secret Shopper
Ever wonder how the competition does it? Now is the time to fish for that answer. Call the competition, ask for quotes, see how they keep the ship afloat. We can always learn from those around us.
Touch base with previous Clients
Be it a simple mailer, or a promotional one – even a phone call! It’s good to always try stay on top of mind.
When you are busy time for your own personal business development falls to the wayside. So now is the perfect time to re-visit previous notes and workshops. What is the latest trends in your industry. All these things could be used to increase your market share.
Use the Quiet times to Update your Website
How fast is your website? How quickly does it convert users into buyers? Depending on the industry, you can never go wrong by always staying ahead of your competition. Cause the truth is, if you are not getting the business then well…they are.
Is there Room for improvement?
When last has the stationery been updated?
Do you have a Newsletter you have been putting off?
How about some photos of the team?
Social media updates?
That other “thing”? Well Now is the time!
When last did you properly update your Social Media?
Consider spending more money on advertising
You can get away with a few simple ad campaigns on Google or Facebook from as little as a R100 a week, and you can reach a lot more people than by simply relying on your close circle of friends or acquaintances to share your posts.