Starting a Business? Here’s your Marketing Checklist.18th February 2021
9 Things you NEED on your Speaker Sheet29th April 2021
Ask yourself WHY?
When it comes to writing, the most basic question to ask yourself is WHY? Why do you read something and why would you write something? And the answer almost always comes down two to things: to learn or to educate. So, when writing a blog or social media post, approach your “project” with that mindset.
- Do people know I offer XYZ?
- Are they aware that using me means they don’t need to change X?
- Do they understand why your product would cost so much?
You need to consider two things when writing a blog or an article or post. How do you want whomever is reading this to feel and how do you want them to react to it? To determine this, let’s determine whom we are writing for.
Who are you writing for?
Personal details: Male/female, married/single, divorced, kids
Demographics: Age, gender, education, income
Career background: Job title and responsibility, skills, experience, career path
Career goals: More money, more recognition, industry awards, more time
Personal interests: Sports? Hobbies?
Mindset and values: Eco-friendly, budget-conscious, status-seeker?
Challenges: What Drives your Persona, keeps them awake at night?
Potential bottlenecks: What could be his/her objections about using your product or service?
This dictionary and thesaurus tool lets you describe a concept and get back a list of words and phrases related to that concept.
Your description can be anything at all: a single word, a few words, or even a whole sentence. Type in your description and hit Enter to see the related words.
It searches more than 1,000 dictionaries and has indexed well over 18 million words, so there’s a good chance you’ll find what you’re looking for! You can even add it to your Google Docs!
The “Hemingway App” is best described as a personal editor and writing instructor. This little tool improves the readability of your writing by making it simpler and easier to understand. It uses various levels of grading to do so. And, in this case, the lower the grade level, the better!
All you do is drop in your text, and follow the coloured prompts. Simpler, stronger, more readable copy in seconds. Hemingway App is my number one go-to tool for removing adverbs and the passive voice.
A cool and fun useful tool. Drop your headline, subheading, tweet or email subject line in the box and CoSchedule will give you a score based on structure, grammar and readability. Your goal is to get the right balance of power and emotion in your headline – to compel your reader to take action. Aim for a score higher than average. I really like the fact it keeps a history of each headline, so you can see how far you’ve come while making improvements. A great way to write headlines that resonate more with your readers.
Let’s start with your Headline
Consider the 4 U’s:
Adding urgency nudges your reader to save or read your article later!
Examples include: “8 Best Industries to work for Right now!”, “The Only way to grow your Instagram is here!”, “Find Serious clients today!”, “New TV Shows to Binge this Year”
“How to become a successful Freelancer and Quit your Day Job!”, as opposed to “How to become a Successful Freelancer”.
People value novelty. Our brains love new things. So, your readers are more likely to pay attention if you write in a way that’s fresh and surprising. So, try to avoid writing boring or run-of-the-mill headlines like: “Burger King Launches New Dessert Menu”.
Example: “Burger King’s new Dessert Menu Equals Regret and Delight in One Bite”
Examples: “How to completely Reset your Passwords across all your Browsers in on Go!”, “Not a Morning Person, Design a productive Afternoon Routine Instead”
If you’re struggling to write a headline that’s very specific or unique, then offering a mouth-watering benefit is your sure-fire way to grab attention
Writing the Middle
Consider the Problem, Agitate, Solution (PAS)
PROBLEM: House Dirty? No time to clean it!
AGITATE: Remember when you were growing up, Mom used to say “Your house looks like pigsty” Now that you are older and wiser, it hits a little harder when Mom says it now!
SOLUTION: At Hardy’s House cleaning, we’ll do your dirty work! No need to worry about making time to clean the house. Spend your time on family and enjoying what you love while, we’ll make sure you have a clean house to enjoy both in!
Finishing with a solid Call to Action
1. Get to the Point! And use active language
Your call to action needs to be short and punchy! Push your reader, rather than hinting.
Examples: “Click here to download now”, “Sign up, Start today”
2. Keep it Interesting
Grab people’s attention by offering something that solves (or even highlights) a problem.
Like these: “Join now and boost productivity”, “End the pain of indigestion forever”
3. Use Power Words
Power words are scientifically proven to drive people to action. Include words like: “Free, Because, Instantly, New” in your calls to action.
4. Hint at Urgent Action
Improve your conversion rates by making people feel like they could miss an opportunity if they don’t sign up right away.
Use phrases like: “Last Chance”, “Limited Offer”, “Buy now to get free delivery“.
5. Remove all the Risk
When something is easy to do and doesn’t involve risk or commitment, your readers are MUCH more likely to do it.
Examples: “Register now, no credit card needed”, “Full money-back guarantee”, “Cancel at any time”
So, make your call to action as simple and risk-free as possible. Netflix has a great example of this: “Watch Anywhere, Cancel anytime – Join Free for a month”