How a graphic designer can help your business.13th June 2023
Branding does not end with logo design. A good logo design is the way to start branding your business, but building your brand and identity must continue further for your business to be perceived as cohesive, professional, and polished.
A business does not only sell products or services. A business sells its customers experiences, feelings and principles. A good brand makes your business more than just a product and service provider. What you put out into the world will influence how your customers see you. Branding gives your business personality, therefor you want it to be attractive to your clients.
Logos become the face of your business, and usually remains in the memory of your customers and becomes a direct association in your customers’ mind. That is why having a logo that communicates the ideas and personality of your brand is essential. Leaving a good first impression, means you will leave a good memory and become not only a direct association to your customers, but a quick one. It’s all about differentiating yourself from your competitors and solidifying your company in the market.
From here, simply placing your logo on things such as business cards, letterheads and email signatures is not enough to have the desired effect of branding. You now must build a story around your logo using elements such as these named above.
Building a story
When building your brand and occupying space in the minds of your customers, intricate details matter. This means your business card, letterhead, email signature and more must show mindfulness through design. Drawing from the energy of your logo will help get you started and will usually drive the creation of other visual elements. Not only does this build up your brands identity through imagery, but it also gives your customers more ways to recognise and remember you.
Utilising your business’ colour palette, typography, visual elements, tone of voice and tagline will make your brand strong and distinctive. Intricate details such as these will make all the difference for your business. Your brand will become an asset to your business. A brand adds worth to your business because it will attract customers and distinguish your business from competitors, therefor making more sales. As well as giving your creative department a lot to play with, create and develop for the future. Good and effective branding that tells a cohesive story is capital for your business and will ensure longevity of your business’s message and presence in the public eye.
Now that the intricate details have been finalised and created, they can be applied to anything. Your business’ brand must be carried through all promotional and marketing content. That means social media posts, posters, banners, websites and whatever else is available. Your branding will continue the story you’ve began to tell your customers and prove itself as an asset.
Branding will support your efforts to advertise and market your business. It shows your customers you pay attention to your brand and took the extra step to create cohesive branding. It most importantly shows that you respect your business, which in return shows your customers you respect them. Good branding is a promise to your customers and protection against your competitors. A promise to deliver high quality and professional products or services. As well as consistency, that you will not let your customers down.
Branding is all about building, securing and growing relationships between you and your customers and partnerships. It is the face and core of your business. Good branding is not a waste of time, resources or money. It’s valuable and definitely an investment you won’t regret.