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Every year around Christmas, businesses go quiet. And people, well most people, take this time to stop and focus on what really matters and the reason we put in all the hard work throughout the year!
For many a small business owner, it still remains a very real worry. How do you pick up in the new year? Where do you pick up? Does everybody still remember you? Well, we’ve decided to dedicate this blog to you with some real-life experience on how to slow it down, but still stay top of mind during the Festive Season.
1. End the year with a thank you!
The reality is, we all simply want to be acknowledged. Just a nod of approval, a tap on the back, a “hey, I see you”. The same goes for clients. Whether you send a detailed branded email at the end of the year or whether you simply type out a heartfelt thank you. It’s the little things that count after all, even if you’ve last spoken in January and now in December you say thank you. These little things mean the world. No matter how big or small you are.
2. Join the festive spirit
Whether you are religious or not. The reality is that everyone’s getting ready for Christmas. In the shopping malls, on radio, even on Spotify it is clear…everyone is gearing up towards Christmas. So, get in on it. You don’t have to overthink it either, a simple Merry Christmas Facebook post or a Facebook header that says Merry Christmas! It makes your clients feel like you are in it with them.
3. Do a blog around preparing for the new year
Most, if not all of your clients will now have some spare time on their hands. Times where they lay about and do nothing. “Do Nothing” does mean browsing the internet or even Facebook. This is where you can come in. You can write a blog based on getting ready for the new year and stay top of mind this way. A 5-minute read for them will benefit you much more in the long run 🙂
4. With your final sign-off for the year, include a ‘come back’ initiative
A voucher or a freebie that they gain when they return in the new year to touch base with you. Whether its 10% off or an hour of your time on advising on a best plan for the new year. There’s nothing wrong with a token of appreciation that gives your client some incentive to touch base again in the new year.
5. Welcome them back!
So, now that you’ve stayed top of mind, you are ready to go back into the office. You can basically repeat points 1 to 4 again! Haha no really. Except, this time around you offer a welcome back incentive as opposed to an incentive they can use any time through the year when they are ready.
Well, there you go! The aim of these tips is to set your mind at ease in terms of planning for December and hopefully give you some piece of mind to take a bit of a break yourself! Go on, take it easy, you deserve it!