Being a business owner means it’s your responsibility to keep things fresh! Fresh in the sense that it stays prevalent to the times but still ignites the interest that sparked your initial clientele’s interest in the first place. So apart from how, let’s talk about the why? Why is this impactful and does make a difference?
It does not have to be a case of a complete make-over! Many brands have been changing before your eyes and you didn’t even notice…until you did! Some good Example include Google, apple and Coca-Cola! Why you ask? We’ll stay ahead of the curve! Are your Core values the same they were when you started? What changed? And how is that emphasized in your brand? Is it still? If at any point what I just asked resonated with you , then maybe it’s time.
As your business grows you may realize that where you currently compete is not in line with where you want your business to go. Whether it is based on the market becoming to saturated or you finding a brand new niche no one else thought of. As you adjust where you want to be in the market you might find who you’ve been serving currently is just not in line with your core focus anymore. It is not easy shifting your focus from one side of the market to another, and without doing it through a proper brand refresh, is extremely dangerous…you could completely alienate your current market segment.
Your New proposed market should understand the WHY behind what you do first. Only then can you start exploring the benefits and features about your own new brand offering.
Certain brands may have more recognition, because they have been around longer, refreshing your brand is essential to staying prevalent in a modern and constantly-changing marketing environment. Outdated brands stand out! —and not in a good way. Improving the relevancy of your branding is critical to the brand’s health and image.
In today’s “client” economy, trust is extremely important to clients when they decide to invest in you as a business. Brands must show that they understand their customers and want to connect with them beyond merely providing them with a product or service. When brands are no longer relevant, customers might begin to feel that the brand does not understand them anymore and choose to invest in someone else.
Even if you are a well-established, your business is not immune to competition and changing consumer tastes. You may have been the only one who can “do what you do” when you first opened your doors, but the market might be saturated now. When this happens, you could start feeling it in sales drops of finding clients.
Examining what makes your brand stand out can provide inspiration for how to differentiate yourself from the competition. Refreshing your brand using this new positioning will help you continue to stand out and pave the way for others to follow!
Aside from generating brand loyalty and refocusing your brand message, refreshing your brand can lead to increased sales in many ways. With a fresh brand, your business has the opportunity to charge “top-dollar” for your products and services, since customers are more likely to see your brand as one that offers greater value than others in the marketplace.
Additionally, increased exposure from the launch of your rebranding effort can bring in new customers and remind existing customers about how awesome you were to begin with and why staying with you makes sense. A renewed passion and interest in your brand can drive long-term sales.
Rebranding shows that you care about your business and you want it to grow. This can help you attract high-value employees and increase team engagement, reducing even more costs and improving productivity. A happy internal team can have a big influence on your market growth.
Well there you have it! Did any of this resonate with you? If you want to learn more get in touch! We are an email away! Really!