Digital Marketing is the solution that most businesses turn to in the times we find ourselves in. This is great, but today we’re here to help you with what to do and what not to do in terms of your marketing strategy! The truth is there are two kinds of people bracing the times we find ourselves in now. Those who want to know it all, and those who have heard enough.
Either way, life as we know it has changed, and the new status quo (whether we’re in lockdown or not) is going to be around for a long time to come. Businesses are also reacting – I’ve already seen someone selling a ‘Ninja Turtle” face mask. And don’t even get me started on the other prolific 99 design options people think would be a good idea on a face mask! SO with that said. Let’s talk about what Not to do:
Be aware of current trends, but don’t go with it. Not too long ago Cape Town was facing a water crisis. Soon after pop-up water shops were everywhere, then the water crisis sorted itself out…and many small water businesses were in trouble. Supply and demand should be considered, yes, but the longevity of selling face masks and hand sanitizer will dry up at same point. So don’t put all your eggs in one basket!
This point goes hand in hand with the above. Doom-profits are everywhere reminding you that government said we all need face masks from Level 4 when stepping outdoors…so..so buy 1 and get 1 free! Doing this, you run the risk that people will associate you with fear and forget about you as soon as the fear subsides. Fear is just a feeling, same as hope and love. So rather build on hope and love. It tends to last longer! With that said, some of the things you also shouldn’t say in your marketing campaigns are any of the below:
So, if you do say something, say something that ads value. That inspires or creates a feeling of calm and certainty – which is something we can all do with!
My dad is terrified of technology, “the hackers will find us” was his first reaction when I mentioned we need to upgrade his cell phone…which took coaxing him into for no less than 4 years. Then Covid-19 happened. Guess where he’s hanging out – and most of the people you and I know. Yes, you go that right! On the Internet! So, if someone is going to find you, or if you want to be found, you need a strong web presence.
Personally, I am not a fan. But don’t we all stop to browse the Takealot mailer that pops in every now and then? Noticed how you haven’t reported it as spam yet? That’s because email marketing works! It all boils down to the message and the point of the message at the end of the day. So, when deciding whether email marketing is for you, don’t underestimate the power of “being around”.
Awareness Awareness Awareness. It’s all very good and well to go “like” everyone’s Facebook page, but if they are not updating it and making sure it has relevancy at least in the awareness sense of the word…then it’s really pointless. I’m not saying make hundreds of posts about the pandemic, what I am saying is keep us informed as to who you are and how the pandemic relates to us, and how we relate to you. Posts about what movies to watch now, what to do when I feel enough is enough or how to keep busy at home. Be relevant in a time where most things are uncertain.
Well that’s it for our blog. I hope these points add some insight to you and your marketing plans. You should know this by now, but we can help with the above. From Social media to Website creation – we can work out a digital marketing plan of action. So, give us a shout. We’ll advise you on what works best for you and your brand and why!
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Till Next Time! Strongs!