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Believe it or not, but by 2023 it is estimated that a whopping 4.3 billion people will use some form of email. Yup, that’s more than half of Earth’s population (7 billion). Yet, many businesses still ask the questions: ‘are newsletters worth the effort?’… ‘Do people even read them?’… ‘How do they benefit my business?’. While email newsletters do seem a bit outdated, there are many ways to modernize them and have them be 100% relevant to the day and age we are currently in (which is still predominantly DIGITAL!). The trick is to grab a tight hold on the value that newsletters do bring, and use these to your advantage.
So, here’s why your business DOES need a newsletter, and why having a newsletter can help your business grow:
- It can generate leads and increase sales
If potential/returning clients are signing up to receive your businesses newsletter, guess what? They’re certainly interested in what services you have to offer, so they’re probably willing to use your services in the near future. Having a newsletter keeps your business in the minds of the receivers, which helps them think of you when needing services.
- Providing useful content keeps your readers coming back for more
Nobody wants to read a newsletter that is 100% adverts, after all, who doesn’t skip adverts on YouTube? It is important to provide your readers with valuable information or tips regarding the industry your business is in. Providing your readers with something they can potentially use to help themselves or their business leaves them eagerly waiting for the next bit of expert information you can provide! Providing 70% useful information and 30% adverts is a good rule of thumb when designing your newsletter.
- It builds relationships
It is important for you to keep track of long-term subscribers because these are the people you will most likely keep as clients for many years. Review previous newsletters and data and try discover what keeps them coming back for more. Better yet, targeting these returning readers with special offers shows that you appreciate them and is bound to keep them round for even longer!
- It is inexpensive marketing for your business
Did you know that absolutely anybody can create their own monthly newsletter? With websites like Mailchimp, it has never been easier! Although your newsletter might not be as fancy as one uniquely designed by a graphic designer, it still gets the job done. Depending on how many people you send it to and what email platform you make use of, it could be completely free! What a bargain, am I right?
There’s a reason why 4.3 billion people are estimated to be using email in the next 2 years. Think about it, how many hours in a week do you spend reading and responding to emails? A carefully structured, designed, and eye-catching newsletter will give your readers something exciting to look at when reading their emails first thing in the morning. Any and all businesses use it as a primary line of communication with their clients, so why not take advantage of this and really give your email list something valuable to read!
If you are looking for a carefully curated, unique, and attention-grabbing monthly newsletter, don’t hesitate to contact us at Designer Needed – it’s what we do 😉
